Tequila has been around for generations, but it wasn’t until Patrón launched in 1989 that the world was introduced to ultra-premium tequila.

Patrón (Spanish for “the good boss”) is the brainchild of two entrepreneurs, John Paul DeJoria and Martin Crowley, whose love of tequila and desire to create the best tequila in the world led them to the Highlands of Jalisco, Mexico. There they found tequila industry veteran Francisco Alcaraz and asked him to produce the most extraordinary, highest-quality 100 percent agave tequila possible. From that fortuitous meeting, Patrón Tequila was born.


Tequila Tasting hosted by Nina and Sal Litvak

Salvador Litvak is a Chilean-American filmmaker and graduate of Harvard, NYU Law, and UCLA Film. Sal blogs as the Accidental Talmudist, and shares a daily bit of Jewish wisdom, history or humor with over a million fans. He produces two weekly Facebook Live shows. Sal has directed two feature films, both written with his wife Nina. This first movie was the Passover comedy and cult hit, When Do We Eat? His most recent film, Saving Lincoln, explores the close friendship between Abraham Lincoln and his bodyguard Ward Hill Lamon. Sal and Nina are currently developing an Accidental Talmudist book and movie. www.accidentaltalmudist.org